SHE, FOOTBALLER.
SHE, FOOTBALLER.
SHE, FOOTBALLER: FIRST GENERATION
She, Footballer is a new docu-reality series designed to elevate women’s football on a global scale by showcasing professional opportunities and inspiring women and girls to get involved in the sport. The initiative takes inspiration from the surge in women’s sports in the U.S. during the late 1990s, when increased visibility and matches in major stadiums led to significant growth. The series aims to break down barriers and normalize women’s participation in a sport traditionally dominated by men.
SHE, FOOTBALLER: FIRST GENERATION
She, Footballer is a new docu-reality series aiming to boost womens football globally by showcasing professional opportunities and inspiring women and girls to join the sport. The initiative draws inspiration from the late 90s boom in U.S. womens sports, which saw increased visibility and stadium play lead to significant growth. The show seeks to break down barriers and normalize womens involvement in a sport historically dominated by men.
The Format: A Journey of Talent and Personal Growth
SHE FOOTBALLER is an innovative docu-reality series filmed entirely in Spain—a country with a deep-rooted football tradition and a current epicenter for elite women’s football. In the show, four renowned professional scouts conduct a global search to find 16 promising young female talents with the potential to become the next generation of football stars.
The selected participants are brought to a high-performance center in Spain, where they undergo intense and rigorous training, both physically and mentally, as they embark on a transformative journey of athletic and personal growth.
The Format Showcases Their Daily Work, Unique Competition Process, and Deep Passion for Football. While only one will ultimately be crowned the winner, the core philosophy of SHE, FOOTBALLER ensures that every participant comes out stronger, having enhanced their talent and grown both personally and professionally.
They come to realize that the path to becoming a professional footballer is different for each individual. The training is tailored to meet the specific needs of each player, serving as a powerful tool in their personal development journey within the competitive framework of the show.
EVALUATION CRITERIA:
The Format: A Journey of Talent and Personal Growth
SHE FOOTBALLER is an innovative docu-reality series filmed entirely in Spain—a country with a deep-rooted football tradition and a current epicenter for elite women’s football. In the show, four renowned professional scouts conduct a global search to find 16 promising young female talents with the potential to become the next generation of football stars.
The selected participants are brought to a high-performance center in Spain, where they undergo intense and rigorous training, both physically and mentally, as they embark on a transformative journey of athletic and personal growth.
The Format Showcases Their Daily Work, Unique Competition Process, and Deep Passion for Football
The format highlights their daily routines, a unique and demanding competition process, their shared living experience, and—above all—their profound passion for football. While only one will ultimately be crowned the winner, the core philosophy of SHE, FOOTBALLER ensures that every participant comes out stronger, having enhanced their talent and grown both personally and professionally. They come to realize that the path to becoming a professional footballer is different for each individual. The training is tailored to meet the specific needs of each player, serving as a powerful tool in their personal development journey within the competitive framework of the show.
EVALUATION CRITERIA:
Technique - Game Play:
Encompassing football skills such as shooting, game vision, on-field positioning, and overall execution, the program includes a sparring system and closely evaluates each player’s behavior during matches and competitions. This phase is overseen by the center’s technical team, primarily led by the director and two coaches, who play a key role in the development and assessment process.
Encompassing football skills such as shooting, game vision, on-field positioning, and overall execution, the program includes a sparring system and closely evaluates each player’s behavior during matches and competitions. This phase is overseen by the center’s technical team, primarily led by the director and two coaches, who play a key role in the development and assessment process.
Physical:
Each player’s physical condition is closely monitored and developed under the supervision of the physical trainer and physiotherapist, ensuring that training loads are adapted to individual needs and that recovery and injury prevention are prioritized throughout the process.
Each player’s physical condition is closely monitored and developed under the supervision of the physical trainer and physiotherapist, ensuring that training loads are adapted to individual needs and that recovery and injury prevention are prioritized throughout the process.
academic
The players’ education and nutrition are both carefully guided by dedicated professionals to support their holistic development and optimize their performance on and off the field.
The players’ education and nutrition are both carefully guided by dedicated professionals to support their holistic development and optimize their performance on and off the field.
PERSONAL DEVELOPMENT
Behavior, sportsmanship, professionalism, ethical values, psychological profile, and more are all carefully monitored and developed under the guidance of the sports psychologist.
Behavior, sportsmanship, professionalism, ethical values, psychological profile, and more are all carefully monitored and developed under the guidance of the sports psychologist.
HERES WHAT MAKES US UNIQUE
No Eliminations: Everyone Wins Here!
INDIVIDUALIZED IMPROVEMENT PLAN:
Holistic Training: Beyond the Pitch:
At She, Footballer, the competition isn’t about eliminating players; it’s about growth. The focus is on each player’s personal development, encouraging them to push their own limits and improve every single day.
We recognize that every footballer’s journey is unique. The “winner” of the format is the player who shows the greatest percentage of personal improvement relative to their own goals, rather than in comparison to others.
In addition to elite sports training, our program includes an academic component, providing a comprehensive environment for learning and development that supports the holistic growth of every participant.
Heres what makes us unique:
No Eliminations: Everyone Wins Here!
At She, Footballer, the competition isn’t about eliminating players; it’s about growth. The focus is on each player’s personal development, encouraging them to push their own limits and improve every single day.
Individualized Improvement Plan:
We recognize that every footballer’s journey is unique. The “winner” of the format is the player who shows the greatest percentage of personal improvement relative to their own goals, rather than in comparison to others.
Holistic Training: Beyond the Pitch:
In addition to elite sports training, our program includes an academic component, providing a comprehensive environment for learning and development that supports the holistic growth of every participant.
THE SELECTORS….
ALEXIA PUTELLAS
BECKHAM
ROMARIO
DA VIEIRA
MINGUELLA
MESSI
Our team of selectors consists of world-renowned figures in the football community. This expert group includes former players and coaches collaborating with affiliated clubs, as well as celebrities who have personally invested in women’s football. They lead the scouting process and play a crucial role in the dynamic of the program.
The selectors are sourced from Token Champions, an investment fund focused on acquiring and managing football player rights, led by Josep Maria Minguella—a key figure in football history. Proposed selectors include football legends such as Messi, David Beckham, Romario, and Alexia Putellas. Other influential figures include top football agents like Pique Minguella and Jorge Mendes, as well as Ignacio Marcot, a respected veteran among football
The selectors are sourced from Token Champions, an investment fund focused on acquiring and managing football player rights, led by Josep Maria Minguella—a key figure in football history. Proposed selectors include football legends such as Messi, David Beckham, Romario, and Alexia Putellas. Other influential figures include top football agents like Pique Minguella and Jorge Mendes, as well as Ignacio Marcot, a respected veteran among football trainers and scholars. Additionally, iconic female footballers like Mia Hamm, Brandi Chastain, Fara Williams, and Marta Vieira da Silva are also considered part of this group.
The selectors primarily lead the casting process but may also participate in other aspects of the program as needed.
The selectors primarily lead the casting process but may also participate in other aspects of the program as needed.
The selectors are sourced from Token Champions, an investment fund for acquiring and managing football player rights, led by Josep Maria Minguella, a key figure in football history. Proposed selectors include football legends like Messi, David Beckham, Romario, and Alexia Putellas. Other key figures are football agents like Pique Minguella or Jorge Mendes, and Ignacio Marcot, a dean of football trainers and scholars. Additionally, iconic female figures in world football such as Mia Hamm, Brandi Chastain, Fara Williams, or Marta Vieira da Silva are also considered. The selectors will primarily lead the casting process and may intervene in the programs mechanics as needed
OUR PROTAGONISTS…
Our 16 registered female footballers, including two goalkeepers, come from diverse international leagues and cultural backgrounds. They are young women aged between 17 and 20, fluent in English, each bringing a unique story and personal background that enriches the project’s diversity. At She, Footballer, we strive for a realistic and authentic perspective, with transparency and honesty about their experiences as our core values.
Currently, we represent players from these women’s leagues—and we will continue to add more from around the world.
OUR PROTAGONISTS…
Our 16 registered female footballers, including two goalkeepers, come from diverse international leagues and cultural backgrounds. They are young women aged between 17 and 20, fluent in English, each bringing a unique story and personal background that enriches the project’s diversity. At She, Footballer, we strive for a realistic and authentic perspective, with transparency and honesty about their experiences as our core values.
Currently, we represent players from these women’s leagues—and we will continue to add more from around the world.
CASTING PROCESS
Market of Promises:
Identifying well-known talents from established club academies worldwide. Scouts act as intermediaries between the clubs’ needs and the players, focusing on persuading these promising talents to join the program.
Classic Scouting
Discovering hidden talents from lesser-known professional football tiers, based on reports and rumors of their potential. Scouts attend matches and visit smaller clubs to evaluate these undiscovered players firsthand.
Open Casting:
A televised process involving pre-selected players at the training center. A dedicated team evaluates a larger group of young women through specially designed tests, including matches and physical, mental, and technical assessments, adding dynamism and excitement to the program.
Market of Promises:
Identifying well-known talents from established club academies worldwide. Scouts act as intermediaries between the clubs’ needs and the players, focusing on persuading these promising talents to join the program.
Classic Scouting
Discovering hidden talents from lesser-known professional football tiers, based on reports and rumors of their potential. Scouts attend matches and visit smaller clubs to evaluate these undiscovered players firsthand.
Open Casting:
A televised process involving pre-selected players at the training center. A dedicated team evaluates a larger group of young women through specially designed tests, including matches and physical, mental, and technical assessments, adding dynamism and excitement to the program.
THE HIGH-PERFORMANCE CENTER.
THE HIGH-PERFORMANCE CENTER.
The She Footballer High Performance Center offers multiple pitches, a pool, and a gym dedicated to athletic development. It also includes residences, study areas, and dining facilities. Players train, compete, and receive academic instruction, ensuring an authentic representation of a true football academy environment. Other students also interact within the facility, helping to maintain the program’s realism and authenticity.
The She Footballer High Performance Center offers multiple pitches, a pool, and a gym dedicated to athletic development. It also includes residences, study areas, and dining facilities. Players train, compete, and receive academic instruction, ensuring an authentic representation of a true football academy environment. Other students also interact within the facility, helping to maintain the program’s realism and authenticity.
The She Footballer High Performance Center offers multiple pitches, a pool, and a gym dedicated to athletic development. It also includes residences, study areas, and dining facilities. Players train, compete, and receive academic instruction, ensuring an authentic representation of a true football academy environment. Other students also interact within the facility, helping to maintain the program’s realism and authenticity.
The core academic team includes a sports director, coaches, a sports psychologist, a physical trainer, a nutritionist, and a physiotherapist. These professionals, selected from the academy’s technical staff, are the main on-camera leaders. They all follow a unified methodology focused on enhancing player performance, supported by over thirty years of experience guiding the professional careers of both current and future football stars.
THE CORE ACADEMIC TEAM INCLUDES A SPORTS DIRECTOR COACHES A SPORTS PSYCHOLOGIST A PHYSICAL TRAINER A NUTRITIONIST AND A PHYSIOTHERAPIST. THESE PROFESSIONALS CHOSEN FROM THE ACADEMYS TECHNICAL STAFF ARE THE ON CAMERA LEADS. THEY ALL FOLLOW A SPECIFIC METHODOLOGY UNIFIED IN THEIR GOAL TO ENHANCE PLAYER PERFORMANCE. THIS IS BACKED BY THIRTY YEARS OF EXPERIENCE IN GUIDING THE PROFESSIONAL PATHS OF BOTH CURRENT AND FUTURE FOOTBALL STARS.
THE ACADEMIC TEAM
In case the club’s staff is not available for the show, we will recruit a high-quality academic team through a casting process among the technical staff of the football academy where the format is filmed. This team will include a sports director, a conventional coach, a digital coach analyst, a sports psychologist, a physical trainer, a nutritionist, and a physiotherapist.
In case the club’s staff is not available for the show, we will recruit a high-quality academic team through a casting process among the technical staff of the football academy where the format is filmed. This team will include a sports director, a conventional coach, a digital coach analyst, a sports psychologist, a physical trainer, a nutritionist, and a physiotherapist.
Strategic Leadership and Synergy
SHE, FOOTBALLER is a high-caliber project powered by the collaborative efforts of three leading entities in their respective fields, ensuring an innovative content offering and a strong impact on the global market.
SHE, FOOTBALLER is a high-caliber project powered by the collaborative efforts of three leading entities in their respective fields, ensuring an innovative content offering and a strong impact on the global market.
As the primary producer, DVLOVE specializes in creating groundbreaking audiovisual formats that redefine digital entertainment. Its portfolio includes a diverse range of docu-reality shows, talent competitions, and specialized thematic content—such as programs focused on the gaming ecosystem, female empowerment (e.g., Make Up Stars for RTVE Play), and musical heritage—ensuring cutting-edge production quality for SHE, FOOTBALLER.
As the primary producer, DVLOVE specializes in creating groundbreaking audiovisual formats that redefine digital entertainment. Its portfolio includes a diverse range of docu-reality shows, talent competitions, and specialized thematic content—such as programs focused on the gaming ecosystem, female empowerment (e.g., Make Up Stars for RTVE Play), and musical heritage—ensuring cutting-edge production quality for SHE, FOOTBALLER.
FUTPLAN acts as the project’s marketing strategist, bringing extensive experience in the sports industry and athlete brand management. Their track record includes managing the images of figures like Vicky Losada and Ona Batlle, as well as executing campaigns with global brands such as Puma, Nike, and Pepsi—expertise that is crucial for maximizing SHE, FOOTBALLER’s visibility and market positioning.
Rakuten TV is one of Europe’s leading streaming platforms, available in over 40 countries, offering a hybrid model that combines ad-supported content (AVOD & FAST channels), subscription (SVOD), and transactional video (TVOD). With strong distribution across Smart TVs and connected devices, it supports high-impact advertising formats such as interactive video, sponsorships, branded content, and connected TV display.
Rakuten TV is one of Europe’s leading streaming platforms, available in over 40 countries, offering a hybrid model that combines ad-supported content (AVOD & FAST channels), subscription (SVOD), and transactional video (TVOD). With strong distribution across Smart TVs and connected devices, it supports high-impact advertising formats such as interactive video, sponsorships, branded content, and connected TV display.
Brands, Ready for the Future of Women’s Football?
If you’re looking to sponsor a project that inspires and transforms, SHE, FOOTBALLER is your ideal partner. Contact us to discover how your brand can shine alongside us.
If you’re looking to sponsor a project that inspires and transforms, SHE, FOOTBALLER is your ideal partner. Contact us to discover how your brand can shine alongside us.
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